The illustrated monkey character exudes calm whilst retaining a playful edge. Tranquil Teal is the primary colour, complemented by warm Mandarin, reminiscent of Buddist robes.
Michkhat also created a fitting tagline which describes the brand's philosophy: "PEACE BY PIECE".
"In Zen Buddhism, they talk about "the monkey mind" - our brain is like a tree full of chattering monkeys, swinging from thought to thought, constantly distracted and restless. The trick is to get the monkeys to quieten down. Focus. Find your calm place. You can do this through meditation, or simple, satisfying tasks - like doing a puzzle. A few hours of staying away from screens, gently challenging your brain in pattern recognition, the satisfaction of paper between your fingers. Pretty quickly, you're feeling present and mindful. It's a peaceful pursuit on your own, or do it with your family and allow the conversation to flow. Piece out!"
Illustration, Graphic Design, Logo
Packaged in a recycled cardboard tube with metal caps, making it excellent for gifting. Photos courtesy of www.thepuzzlemonkey.com